Bennett University – School of Management

Bennett University School of Management, since its establishment in 2016, has rapidly advanced as a forward-thinking business school nurturing global-ready leaders with an entrepreneurial mindset. Located in the NCR’s education corridor of Greater Noida and supported by the Times of India Group legacy, the School leverages a unique blend of academic rigor, industry integration, and global connectivity.

Vision and Mission

• To provide cutting-edge management education aligned to industry 4.0 requirements, fostering leadership for tomorrow’s dynamic business world.

• Emphasis on hands-on learning, analytics, critical thinking, and responsible business practice through ‘experiential education’ and entrepreneurial support.

• To deepen research and global engagement via collaborations, international immersion, and cross-disciplinary scholarship.

• Strong foundation on social sensitivity with emphasis on inclusion, sustainable development, and ethical governance.

Key Institutional Features

• Active Industry Engagement: 80+ corporate tie-ups, industry-led electives, and frequent masterclasses by CXOs, Times Group thought leaders, and global entrepreneurs.

• Bennett Hatchery Incubator: University’s on-campus, section 8 company incubator mentoring 40+ startups, raising over ₹120 crore in external venture capital.

• International Immersion: Semester exchange and summer programs with partner universities in UK, USA, Europe (FIU, UMASS Amherst, Purdue, University of Texas, University of Strathclyde, UWE Bristol), foreign study tours, and research collaborations.

• Recognition: Awarded for campus innovation, startup eco-system, and institutional social responsibility.

• Signature Programs: Bennett branding and networking, entrepreneurship club, cross-campus Cambridge Empower certification, Times ‘Decoding the Times’ employability module.

Pedagogy, Curriculum, and Learning

• Integrated Structure: Multiple electives, layered structure (foundation core, role/industry/skill-based, domain, and open electives).

• Project-Based Immersion: Real-time case studies, industry simulation (Harvard, AIMA BIZLAB), group projects, sector/skill certification (Six Sigma, KPMG, Tableau, SAP, IIMB Risk Management).

• Entrepreneurial Focus: Specialization in Family Business and New Venture Creation, coupled with industry visits and best-case contests.

• Analytical Rigor: Training in R, Python, IBM SPSS, Tableau, MS Project, Analytic Solver, real business databases (CMIE, EBSCO, NSE), and financial modeling.

• Soft Skills Labs: Cambridge Impact language development, group communication training, personal development modules (‘Know Yourself’), and ethics workshops.

• Global Immersion: 10–15 day University program with leading global partner; study-abroad modules and workshops.

Research and Social Innovation

• School of Management champions research-led business workshops and conferences—Center for Social Innovation and Management collaborates for multidisciplinary projects addressing real-world challenges.

• Regular publication opportunities, national research awards, and annual B-School conclaves bring academia and industry together.

Student Life & Campus Culture

• Diverse cohort from 22+ Indian states and 5+ countries, balanced gender ratio, inclusive campus environment.

• Over 20+ clubs: marketing, finance, analytics, entrepreneurship, CSR, debate, sports, music, and innovation challenge teams.

• Annual festivals, leadership hackathons, Times Entrepreneurship Summit, cultural events, TEDx, and social impact campaigns.

• Career grooming: one-on-one mentoring, LinkedIn branding, digital portfolio workshops.

Infrastructure and Life on Campus

• 68-acre modern green campus: Tech-enabled classrooms, Bloomberg terminal lab, analytics research center, Wi-Fi everywhere.

• Full residential hostel blocks, separate for boys/girls, and air-conditioned rooms.

• 6+ themed cafeterias, multi-cuisine food court, grocery store, wellness clinic, dedicated sports complex (cricket, basketball, football, swimming, yoga, gym, tennis).

• Campus radio, digital learning studio, and innovation hub.

Early applicants get first preference for scholarships, accommodation, and industry internships.

• Master of Business Administration (MBA)

  • Duration: 2 years, full-time, 4 semesters with intensive industry engagement

  • Specializations: Sales & Marketing, Business Analytics, Operations, HR, Finance, Media Management, BFSI, Logistics & Supply Chain, Product Management, Digital Transformation, Family Business & Entrepreneurship

  • Curriculum structure:

    • 5 core semesters (core, role, domain, open electives)

    • Mandatory certifications: Cambridge Empower, KPMG Six Sigma, NSE research, Tableau, SAP, IIMB-IIMBX, Times Professional modules

    • Industry connect: Management simulation, projects, sector case competitions, Times Industry Mentor program

    • Summer Internship: Minimum 8–10 weeks, with industry leaders

    • Capstone Live Project & Dissertation

• Integrated MBA (5 years)

  • Combines BBA+Bennett MBA

  • Option for exit after 3rd year with BBA degree

  • Early exposure to analytics, digital, and entrepreneurship labs

• Executive MBA

  • Duration: 2 years, modular or weekend blended mode

  • Tailored programs for working professionals/family business successors

  • Capstone strategy project and leadership labs

• BBA

  • Duration: 3 years

  • Pathways: Analytics, Marketing, Finance, HR, Entrepreneurship

Step 1: Application Submission

• Apply online at Bennett’s admission portal; fill program, specialization, academic, work, and extracurricular details

• Upload scanned academic certificates, ID proof, scorecards (if available), statement of purpose (SOP)

Step 2: Entrance Exam/Assessment

• MBA: Accepts CAT, XAT, NMAT, MAT, CMAT, GMAT, ATMA, BU MAT

• For Integrated MBA/BBA: BU MAT, CUET, NPAT, or equivalent

• Qualifying cutoff for MBA: 60 percentile+ in accepted exams; BU MAT has own percentile-based cutoff

• For direct selection (first divisioners in graduation and strong profile), possible test exemption in select cases

Step 3: Profile Evaluation

• Academic consistency, work experience (if any), achievements, diversity, social impact all given weight

• Statement of Purpose plays key role for merit list

Step 4: Personal Interview (PI)

• Shortlisted students undergo online/in-person PI rounds

• Panels judge communication skills, domain interest, personal motivation, career clarity, and fit with Bennett values

Step 5: Merit List and Offer

• Weighted composite: Entrance Exam (40%), PI (30%), Profile (20%), SOP (10%)

• List published online with detailed scholarship eligibility

• Final admission by confirmed online fee payment

Step 6: Document Verification and Enrolment

• Physical/online document verification at campus

• Orientation, bridge courses, and pre-semester workshops before course start

Scholarships: Up to 70% of tuition schemes for top scorers, diversity, sports, and early applications
Education loan tie-ups: SBI/HDFC/Axis, simple documentation
Installment options available semester-wise

Bennett University School of Management has emerged as a standout performer in campus placements, rapidly establishing itself among new-age B-schools in India thanks to its strong industry integration, Times Group network, global business orientation, and dedicated placement support cell.

Key Placement Highlights (2024 & Latest Data)

• MBA Placements, 2024:

  • Highest Package (International): ₹33 Lakhs per annum

  • Highest Package (Domestic): ₹18 Lakhs per annum

  • Average Package: ₹7.57 Lakhs per annum

  • Median Package: ₹7.05 Lakhs per annum

  • Top 10% Average Package (MBA): ₹9.51 Lakhs per annum

  • Companies Visited: 250+

  • Offers Made: 320+ (MBA & BBA combined)

  • Placement Rate: 97%+

  • Top Sectors: Consulting, BFSI, Technology Analytics, FMCG, Retail, E-commerce, Media, Logistics

  • PPOs Secured: ~30% of MBA batch received Pre-Placement Offers

• Recent Multidisciplinary Placement Statistics:

• Average MBA Stipend for 2024 Internships: ₹22,000 per month (highest ₹40,000+)

Sector-Wise Placement Breakdown (MBA 2024)

Top Recruiters

• Consulting & Analytics: Deloitte, EY, Bain Capability Center, Capgemini, ZS, KPMG, Cognizant, MuSigma, EnY

• Finance & BFSI: HDFC, ICICI, YES Bank, Axis Bank, PWC, Kotak, Aditya Birla Capital, Kotak Mahindra

• Technology: TCS, Wipro, Infosys, Amazon, Microsoft, Google, HCL, Byju’s, Mindtree, Cognizant

• FMCG/Retail: Hindustan Unilever, Nestle, Titan, Berger Paints, Marico, Aditya Birla, ITC

• E-commerce, Startups & Others: Zomato, Urban Company, OYO, Justdial, UpGrad

Placement Process 

• Pre-placement Training: Intensive workshops in resume building, personal branding, aptitude and domain skills, group discussions, and interview preparation. TimesPro and various industry trainers regularly engage in upskilling sessions.

• Industry Engagement: Companies conduct on-campus drives, virtual assessment centers, pre-placement talks (PPTs), mentorship, and CSR project assessments.

• Recruitment Process: Companies provide JDs, eligibility, and roles. Interested students apply, companies shortlist (on skills/tests), then conduct interviews (online/offline).

  • Stages: Application > Aptitude/GD/Case/Tech Round > PI (HR/Tech/Domain) > Final Offers

• Placement Rules: Multiple offers allowed until a student accepts; PPO holders considered placed; placement support ceases post-acceptance.