Amrita School of Business (ASB)

Heritage, Vision, and National Impact

Founded in 1996, Amrita School of Business (ASB) rapidly established itself as not only a South Indian management icon, but also a globally recognized, responsible B-school. As a constituent of Amrita Vishwa Vidyapeetham—which is ranked among India’s Top 10 universities (NIRF, THE)—ASB embodies core values of sustainability, service, and innovation. It is the only Indian university ranked in the world's Top 100 (THE Impact 2025) for sustainable development and global reach.​

Academic Pedigree:
ASB delivers a world-class, AACSB-accredited curriculum, blending international rigor with deeply Indian values. The “six-trimester” MBA covers general management, advanced analytics, operations, HR, marketing, finance, and IT. Over 60 electives, regular corporate immersion, and live projects ensure robust learning. Classrooms are energised by diverse faculty (India, Europe, US, Singapore) and leading CEO guest lectures; alumni serve as managers, founders, and innovators from Silicon Valley to Singapore.

The dual-degree agreement with Telecom Ecole De Management, France—and active student exchange with the University of Groningen, Netherlands—give students unique pathways to global internships, second-degree options, and cross-cultural research projects. ASB’s SAP University Alliance, IBM Analytics, Lean Six Sigma, and SHRM certification further enhance employability.

Campus & Student Experience:
ASB Coimbatore is a lush, eco-friendly 400-acre playground nestled in the Western Ghats:

• Smart classrooms, analytics and fintech labs

• 24/7 learning resource center (80,000 volumes, 5,000+ eJournals), Bloomberg terminals

• Premium sports facilities (Olympic pool, amphitheatre, stadium, fitness centers)

• Hostel blocks with air-conditioned rooms, WiFi, organic food courts

Buddy mentoring, cohort-based competitions, leadership development, and cultural fests (Anokha, Vyasa) build a community dedicated to both career and personal growth. The Amrita Leadership Lab, Social Connect, and Capstone project take learning out of the classroom and into industry, analytics hubs, and local villages.

Industry & Global Partnerships:
ASB thrives on its partnerships with giants like Cognizant, KPMG, Deloitte, Infosys, Tata, Tech Mahindra, EY, Amazon, Aditya Birla Group, and biopharma multinationals. Over 250 companies participated in placements last cycle, with recruiters spanning consulting, banking, analytics, IT, manufacturing, and consumer sectors.

Students enjoy internships with leading global corporates and have broad access to startup, social innovation, and sustainability projects (Amrita LiveLab, Rural Internship, Social Business Connect). The “Global MBA Track” allows up to one year in France or Holland.

Ethos & Social Responsibility:
Amrita’s commitment to “compassion-driven business” is visible in its curriculum, research, and action projects on sustainable development, women’s empowerment, digital literacy, healthcare, and rural transformation. Students work on field projects with UNDP, social enterprises, and local NGOs.

ROI & Alumni:
With fees below ₹12L for a globally ranked MBA, ASB provides a strong ROI. Average placement exceeds ₹8.26 LPA; over 80% of students receive competitive internships and jobs locally and internationally. Alumni serve at Amazon, Google, Cognizant, EY, Tata, Infosys, HealthCare Global, international banks, and many startups.

Note: Interviews are held in-person or online across all major metros. Admissions to global MBA (France track) are subject to additional deadlines and validation.

MBA (Flagship Program, All Campuses)

Duration: 2 years (six trimesters)
Key Features:

• Over 60 electives; business analytics, finance, HR, operations, marketing, entrepreneurship, sustainability

• Core modules in business strategy, leadership, digital analytics, innovation, supply chain, behavioral science

• Two compulsory internships (summer, winter); Capstone project; business simulation lab

• Certifications: IBM Analytics, SAP, SHRM, Lean Six Sigma (optional tracks)

• Option for dual-specialization or integrated analytics/minor track

BBA (Bachelor of Business Administration)

Duration: 3 years
Tracks: General, Analytics, Digital Business, Family Business (specialization changes by campus)

• Mandatory business internships, social impact projects, leadership workshops

• Pathway option for direct entry to ASB’s PG/MBA

Executive MBA & Management Programs

Duration: 12-18 months, part-time/weekend/full-time

• Custom tracks: entrepreneurship, analytics, marketing, HR, finance

• Advanced executive modules, industry-driven mentorship, peer consulting

Dual Degree / International Pathways

• MBA + MS International Management (Telecom Ecole De Management, France)

• Global Study Certificate in Business Analytics (University of Groningen, NL)

Doctoral (Ph.D. in Management)

Duration: 3–5 years
Tracks: Full-time/part-time, all management/analytics disciplines, major research focus

Short-term & Certification Courses

• Business Analytics, Data Science, SAP, Lean Six Sigma, Digital Marketing, Leadership

• Eligibility:

  • MBA: Graduate in any discipline, min 50% marks; final-year students eligible

  • BBA: 10+2 with 60% aggregate

  • EMBA: Bachelor’s + 2 years’ work experience

• Exams Accepted: CAT, XAT, MAT, CMAT, NMAT, GMAT, GRE, KMAT; or Amrita MBA Entrance

• Application: Online only, proof of degree, entrance exam scores required

• Selection: Composite score (entrance + GD + PI + profile)

  • Group discussions, leadership challenges, personal interview

• Scholarships/Reservation:

  • Merit scholarships (up to 60% fee waiver), social inclusion, sports, economically weaker section

  • Government and Amrita Foundation support available

Additional fees: registration (₹20,000), exam/library/amenities (minor additional per semester).
Refundable hostel deposit: ₹10,000.

Scholarships:

• 100+ merit, need, social, diversity, sports, and academic performance tracks

• Installment plans available

• Campus jobs and teaching assistantships for PG students

Top Recruiters:

• Deloitte, Cognizant, EY, KPMG, Amazon, Infosys, Tata, Tech Mahindra, Aditya Birla, Reliance, PharmEasy, Flipkart, HDFC, Bosch, Biocon, Godrej, ICICI, Federal Bank, Accenture, MetLife

Placement sectors:

• Consulting: 18%

• BFSI: 21%

• Analytics/IT: 22%

• E-commerce/Retail: 12%

• Healthcare: 6%

• Operations/Manufacturing: 10%

• Ed-tech/Startups/NGO: 11%

Internships:

• 100% support; stipends up to ₹80,000/month

• Corporate projects, social innovation, analytics, retail, fintech

Alumni:

• ASB alumni work at global companies, unicorns, investment banks, and innovative startups. Many transition to consulting, analytics, entrepreneurship, and leadership.

Campus Life

• Innovation, entrepreneurship and analytics clubs

• Business fests: Vyasa, Anokha, Amrita Business League

• Sports: stadium, gym, courts, yoga and meditation parks

• Hostel events, food carnivals, cultural nights, CSR initiatives

• Sustainability: green campus, solar energy, water neutral

• International conferences, faculty summits, corporate immersion weeks